The way people choose to read is currently going through a significant change in our technology savvy world as E-books are gaining momentum in replacing printed books.
An article entitled 'International versions of Kindle out for Christmas' which was featured in the The Times on the 8th of October 2009, reported that Amazon, an American-based multinational electronic commerce company, will soon begin selling an International version of Kindle e-book reader to their rapidly growing market. E-books are slowly but surely becoming more popular as seen by the increase in revenue sales.
Naughton (2006) states that "the combination of digital convergence, personal computing and global networking seems to have ratcheted up the pace of development and is giving rise to the radical shifts in the environment".
There are many issues pertaining to the rise of new media as questions are being raised regarding the different genres, audiences and context. In the panel discussion: Survival of Media Platforms for Journalism, The guardian's resident blogger, Roy Greenslade suggests that old and new media will converge to form an ultimate Net experience. He thinks that newspapers will decrease in value as audiences particularly the Internet Generation refer to the net for everything. An example would be craigslist, which is a site for classified ads much like the old ads in newspapers is better as it is free.
This brings us to the how media companies will eventually have to adapt to the new changes. Another speaker, Campbell Reid suggests that traditional media will just have to compete with the net, however, newspapers will always have an audience. According to Max Uechtritz, traditional media will always follow the consumer as new technology such as mobileTV is already popular in India and Japan.
In my opinion, I completely agree with Roy Greenslade that old media will eventually learn to converge with new media. As an active audience of television and the net, it will be wise to bring the two platforms together into one big medium. However, traditional media will always be important as the net does have its limitations.
An article entitled 'International versions of Kindle out for Christmas' which was featured in the The Times on the 8th of October 2009, reported that Amazon, an American-based multinational electronic commerce company, will soon begin selling an International version of Kindle e-book reader to their rapidly growing market. E-books are slowly but surely becoming more popular as seen by the increase in revenue sales.
Naughton (2006) states that "the combination of digital convergence, personal computing and global networking seems to have ratcheted up the pace of development and is giving rise to the radical shifts in the environment".
There are many issues pertaining to the rise of new media as questions are being raised regarding the different genres, audiences and context. In the panel discussion: Survival of Media Platforms for Journalism, The guardian's resident blogger, Roy Greenslade suggests that old and new media will converge to form an ultimate Net experience. He thinks that newspapers will decrease in value as audiences particularly the Internet Generation refer to the net for everything. An example would be craigslist, which is a site for classified ads much like the old ads in newspapers is better as it is free.
This brings us to the how media companies will eventually have to adapt to the new changes. Another speaker, Campbell Reid suggests that traditional media will just have to compete with the net, however, newspapers will always have an audience. According to Max Uechtritz, traditional media will always follow the consumer as new technology such as mobileTV is already popular in India and Japan.
In my opinion, I completely agree with Roy Greenslade that old media will eventually learn to converge with new media. As an active audience of television and the net, it will be wise to bring the two platforms together into one big medium. However, traditional media will always be important as the net does have its limitations.
1. Harvey, M 2008, International Version of Kindle Out for Christmas, The Times, viewed 13th of November 2009, <http://www.theaustralian.news.com.au/business/story/0,28124,26181424-7582,00.html >
2. Naughton, J 2006, Blogging and the emerging media ecosystem, viewed 13th of November 2009, <http://74.125.155.132/scholar?q=cache:x1ECP2qdwm8J:scholar.google.com/&hl=en&as_sdt=2000>.
3. The Media Report, 2009, Survival of Media Platforms for Journalism, ABC Radio National, <http://www.abc.net.au/rn/mediareport/stories/2009/2436717.htm#transcript>.
4. Wikipedia 2009, Amazon.com, viewed 13th of November 2009, <http://en.wikipedia.org/wiki/Amazon.com>.
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